bh555 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes the practices of bh555 ("bh555," "we," "us," or "our") with respect to the collection, use, storage, disclosure, and protection of personal information obtained from players, prospective players, and visitors ("you" or "User") who access or use the bh555 website at bh555.vip and any associated mobile applications, software, and services (collectively, the "Platform").

bh555 is committed to protecting the privacy of all users of the Platform in accordance with the Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 of the Philippines ("DPA"), its implementing rules and regulations, and other applicable data protection laws.

By using the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal information as described herein. If you do not agree, please discontinue use of the Platform.

This Policy should be read in conjunction with our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.

2. Personal Data We Collect

bh555 collects personal information that is necessary to operate the Platform, comply with legal obligations, and provide a high-quality service to Filipino players. The categories of data we collect include:

We collect only the minimum data necessary for the purposes described in this Policy. We do not collect sensitive personal information such as biometric data beyond what is provided on identity documents for KYC purposes.

3. How We Use Your Personal Data

bh555 uses the personal data we collect for the following purposes:

• Account creation and management — to register your account, verify your identity and age (21+ requirement), and maintain your account profile;
• Service provision — to provide access to games, process deposits and withdrawals, apply bonuses, and deliver the Platform's features;
• Regulatory compliance — to comply with anti-money laundering (AML) obligations, know-your-customer (KYC) requirements, and applicable Philippine online gaming regulations administered by PAGCOR and other relevant authorities;
• Fraud prevention and security — to detect, investigate, and prevent fraudulent transactions, multiple accounts, and other prohibited conduct;
• Responsible gaming — to monitor gaming activity for patterns that may indicate problem gambling and to apply responsible gaming tools where appropriate;
• Customer support — to respond to your inquiries, resolve disputes, and improve service quality;
• Platform improvement — to analyse usage data and improve the Platform's functionality, game library, and user experience;
• Marketing communications — to send you promotional offers and updates where you have provided consent, with the ability to opt out at any time.

4. Legal Basis for Processing

bh555 processes your personal data on the following legal grounds under the Data Privacy Act of 2012 and its implementing rules:

• Contractual necessity — processing is necessary to perform our contract with you (the Terms & Conditions), including account management, payment processing, and game delivery;
• Legal obligation — processing is required to comply with applicable laws, including AML regulations, KYC requirements, and regulatory reporting obligations;
• Legitimate interests — processing is necessary for our legitimate interests in operating a secure, fair, and commercially sustainable platform, provided those interests do not override your fundamental rights;
• Consent — where processing is based on your voluntary consent, such as for marketing communications, you may withdraw that consent at any time by contacting support.

5. Data Sharing and Disclosure

bh555 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your data with the following categories of recipients only where necessary and under appropriate data protection obligations:

• Payment processors — GCash (Mynt), PayMaya (PayMongo/PLDT), BDO, BPI, Metrobank, and other payment service providers for the purpose of processing your financial transactions;
• Game software providers — licensed game studios (e.g., Pragmatic Play, JILI, PG Soft) may receive limited technical data necessary to deliver game functionality;
• Regulatory and law enforcement authorities — PAGCOR, the Anti-Money Laundering Council (AMLC), and Philippine law enforcement agencies where required by law or court order;
• Identity verification services — third-party KYC and age verification providers who assist in fulfilling our legal verification obligations;
• Technology service providers — hosting, cloud infrastructure, cybersecurity, and analytics providers who process data on our behalf under strict data processing agreements.

All third-party service providers engaged by bh555 are contractually required to maintain the confidentiality and security of your personal data and to use it only for the specified purpose.

6. Cookies and Tracking Technologies

bh555 uses cookies and similar tracking technologies on the Platform. Cookies are small text files stored on your device that help us recognise you and improve your experience.

We use the following categories of cookies:

• Strictly necessary cookies — essential for the Platform to function. These include session authentication cookies and security tokens. They cannot be disabled.
• Functional cookies — remember your preferences, language settings, and login state to improve your experience.
• Analytics cookies — collect aggregated, anonymised data about how visitors use the Platform to help us understand and improve site performance.
• Responsible gaming cookies — store your session time and gaming activity data locally to support responsible gaming features.

You may manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. bh555 does not use third-party advertising or behavioural targeting cookies.

7. Data Security

bh555 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Transport Layer Security (TLS) encryption for all data transmitted between your device and the bh555 Platform;
• Encryption of sensitive data at rest, including identity documents and financial information;
• Two-factor authentication (2FA) available for all player accounts;
• Regular security audits and penetration testing of Platform infrastructure;
• Access controls limiting employee access to personal data on a need-to-know basis;
• Incident response procedures for detecting and responding to data breaches in accordance with DPA requirements.

8. Data Retention

bh555 retains your personal data for as long as is necessary to fulfil the purposes described in this Policy, subject to applicable legal and regulatory retention requirements.

Specifically:

• Account and transaction data is retained for a minimum of five (5) years from the date of the last transaction, as required under Philippine AML regulations;
• Identity verification documents are retained for the duration of your account plus five years following account closure;
• Gaming history and session data is retained for five years to support responsible gaming monitoring and regulatory compliance;
• Support communications are retained for three years from the date of the last interaction;
• Technical and analytical data (anonymised) may be retained indefinitely for Platform improvement purposes.

When personal data is no longer required, bh555 will securely delete or anonymise it in accordance with our data disposal procedures.

9. Your Privacy Rights

Under the Data Privacy Act of 2012 of the Philippines, you have the following rights with respect to your personal data held by bh555:

• Right to be informed — to know what personal data bh555 holds about you and how it is processed;
• Right of access — to request a copy of the personal data bh555 holds about you;
• Right to rectification — to request correction of inaccurate or incomplete personal data;
• Right to erasure — to request deletion of your personal data where retention is no longer necessary, subject to legal retention obligations;
• Right to object — to object to processing of your personal data for marketing purposes at any time;
• Right to data portability — to receive your personal data in a structured, commonly used format where technically feasible;
• Right to lodge a complaint — to file a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your rights have been violated.

To exercise any of the above rights, please contact the bh555 support team. We will respond to all rights requests within thirty (30) calendar days. Some requests may require identity verification before processing.

10. Children's Privacy

If you believe that a minor has registered or is using the bh555 Platform, please contact support immediately so that we can take appropriate action.

11. Changes to This Privacy Policy

bh555 reserves the right to update or amend this Privacy Policy at any time. Where changes are material, we will provide reasonable notice by posting the updated Policy on the Platform and, where practicable, by notifying registered players via email or in-platform notification.

The date of the most recent update is displayed at the top of this page. Your continued use of the Platform following the publication of any updated Policy constitutes your acceptance of those changes.

We encourage you to review this Policy periodically to stay informed about how bh555 protects your personal data.

12. Contact & Data Privacy Officer

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact the bh555 Data Privacy Officer:

• Email: [email protected]
• Live Chat: Available on bh555.vip, 8:00 AM – 2:00 AM PHT, seven days a week
• Coverage: Serving Manila, Cebu, Davao, and all regions of the Philippines

You also have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated.